When deciding on a name for your law firm, you will need to weigh the benefits and drawbacks of each possible option. Length and uniqueness can be two main factors when figuring out a law firm name.
For many entrepreneurs, naming a business is the point at which it becomes real.
Choosing a good business name is an important part of establishing your company’s identity within the market. You’ll want to consider how easy it will be for people to find your company online, as well as how appealing it sounds to customers. Here I share some great law firm name ideas for you to get inspiration from.
Law Firm Names
- King’s Lawyers
- Level Up Law
- Sagar Associates
- New Life Law Firm
- Your Dynasty
- Absolute Law
- Freedom Law
- Dickinson Wright
- Sober Way Attorney
- Careful Counsel
- Hoskin & Harcourt
- Lex Scripta Law
- The Uptown Law Group
- Eager Essence
- Goldstein & Wagner
- Thompson & Knight
- Sullivan & Cromwell
- Frost Brown Todd
- All the Power
- Cannabis Counsel
- Phoenix Legal
- Legal Withers
Analyze similar products, services, or marketing material within your industry, and think about what makes other brands memorable. Then, use that same lens to think about what will make your brand unique and stand out from the others.
What are some great law firm name ideas?
- Marston & Morgan Law
- Legal Assistants Group
- Slaughter and May
- National Gavel
- Law Masters
- Coleman & Goggin
- Professional Prosecution
- Drinker Biddle & Reath
- The Legal Practitioner
- Actionable Matters
- Eversheds Sutherland
- Pro Bono Consultancy
- Turley Law Firm
- Ingersoll & Rooney
Best Law Firm Names
- Legal and Associates
- Goodrich & Rosati
- Hilltop Legal Lounge
- Legal Legends
- The Art Of Law
- Electric Essence
- Romaker Law Firm
- Private Legal Issues
- Smooth Operation
- Firm Foundation
- Paralegal Advisor
- The Midtown Legal Lounge
- Personal Injury Law
- Corrs Chambers Westgarth
Related Links:
How to Name Your Law firm
It’s hard to believe, but naming your business is probably one of the most important tasks you’ll ever undertake as an entrepreneur. The name of your business will represent everything that you and your team have worked on for months or years. It will also be the first thing people see when they visit your website and the first words on your company’s letterhead. Here I will give some pointers on how to choose a name for your law firm.
1. Think about what you want the name to convey.
Your branding is a big part of your business, which is why it makes sense to think about it from the start. What message does the name have to convey about your business? If you are considering a name that is based on a word that you can’t really be sure what it means you should probably avoid it.
Convey something meaningful and positive related to your business such as core value of your business.
- Gavel Makers
- Wins Begin
- Capable Counsel
- Stoel Rives
- Capital Tax Lawyers
- Ballard Spahr
- Rose Fulbright
- Houser Law Firm
- Dykema Gossett
- The Legal Connection
- Proven Legal Services
- Seldom Fails
- Ruthless Law Services
- Composed Perfectly
- Legal Capital
- Affidavit Law
- Obsessed Opportunities
- Goodwin Procter
- Corner Of Cool
- Holland & Knight
2. Brainstorm some possible law firm names.
Don’t just jump straight into a name. You need to have some cool law firm name ideas in your pocket before you go any further. If you don’t have any ideas, then you can do a Google search to find some examples that you like. Once you have some initial ideas then you can make notes on them, and you can start coming up with some more ideas.
Here are some best possible law firm name ideas:
- The Merchant Partners
- Bravo Corporate Law
- Jenner & Block
- The Legal Advisors
- Hogan Lovells
- Thrill Of The Chase
- Angel Attorney
- Ampersands
- McCarthy Tetrault
- Stikeman Elliott
3. Pick a memorable name.
You’ll want to consider how easy it is for people to remember your law firm name. Having said that, it is always a good idea to choose a name that is easy to spell and pronounce. If your customers don’t know how to pronounce the name, they will be less likely to remember it. Won’t it be free marketing if your customers easily remember your business name and can suggest it to their friends and family members?
The companies you admire typically have names that are short, simple, easy to write and easy to remember — Apple, Tesla, Virgin.
- Borden Ladner Gervais
- Generations Attorneys
- The Legal Source
- Defense Disputed
- Winning Legal
- In Court Order
- Gide Loyrette Nouel
- Case Race
- Confident Cases
- Active Assets
- Together we work
- Quarles & Brady
- Case Confidence
- Osborne Clarke
- Reliable Solicitors
- Push To Start
- Legal Action
- Locke Lord
- Justice Law Group
- Morrison & Foerster
4. Choose a name that can grow with your business.
You want to choose a name that won’t be outdated in a few years. It should also be able to grow with your business. If you know that you will be offering more products and services in the future, your name should be able to expand and contract as your business does.
Picking too narrow of a name may cause you problems down the road. Imagine if Jeff Bezos had picked the name “OnlineBooks” instead of “Amazon.”
- Arts of the Law
- Hadley & McCloy
- Addleshaw Goddard
- Ardent Law Firm
- Prosecution Professionals
- Davis Polk & Wardwell
- Run This Town
- For The Thrill
- De Facto Law
- Attorneys At Your Service
- Clifford Chance
- Offstage Law Consultants
- Flashy Favorites
- Efficient Evidence
- Trusted Trials
- Troutman Sanders
- The Better Future
- Beaver Creek Law Office
- Your Legal Consultancy
- Reliance Legal Services
5. Make sure your law firm name does not sound too similar to existing businesses.
Your business name must be unique. If it is too similar to an existing business name, it could be hard for your customers to differentiate. It might also get you into legal troubles.
- Demand Defense
- At the Liberty
- Before The Court
- Holland & Hart
- Justice Served
- Venable LLP
- Affaires Ideas
- Accurate Actions
- Benefit Legal
- Alpha Legal Firm
6. Avoid using acronyms.
Don’t use acronyms as your company name. This will make it harder for you to put your brand in customers’ minds. So, most of your efforts will be in vain.
- Snell & Wilmer
- Law & Practice
- Affaires Legales
- Zane Specter litt
- Littler Mendelson
- The Legal Group
- Attorneys In Action
- Greenberg Traurig
- Fox Rothschild
7. Leave your name out of your business.
It isn’t practical to use your name as a business name. Your name is used for your personal identity. Use a different name for your business.
Your name doesn’t communicate anything about your business and won’t mean much to potential customers. This may even cause problems if you ever want to sell your business in future or even if you wish to expand.
- Baker McKenzie
- Smooth Operators
- Haynes and Boone
- Hengeler Mueller
- The Godmother
- Legal and Associates
- Criminal Defense Law
- Immigration Abroad
- M&M Law Firm
- Well Barred
- Boring & leach
- Counsel Council
- Swaine & Moore
- Next Level Law
- White Horse Law
- Husch Blackwell
- Action Legal Firm
- Batman Law Firm
- Opulent Obsession
- Assurance Legal Services
8. Be sure your law firm name is not too long.
If the name is too long it will be difficult for people to remember. Some people have trouble remembering the names of their friends. So, if it is too long it might not be easy to remember. Think about how your customers will see your law firm name in the marketplace.
- Diverse Litigation
- The NYC Law Firm
- Law Consultancy Firm
- Slick Systems
- True Trials
- Locke Law Group
- Norton Rose Fulbright
- Attorney Alliance
- Trial Lawyer By Fire
- Winston & Strawn
9. Your business name must sound professional and modern.
The name of your business must be of high quality, but it’s not always simple to find a name that is good enough. This means that you are to work hard in figuring out a law firm name that is modern yet professional.
- Faegre Baker Daniels
- Valiant Law Firm
- Proficient Prosecution
- Family Lawyer
- Make The Case
- Mac Track Legal
- Tips from Marcus
- Legal Might
- Before The Judge
- Actionable Attorneys
10. Make sure your business name is not trademarked or reserved by someone else.
It’s possible that your business name is already trademarked or reserved by someone else and this is why you’re not allowed to use it. You want to avoid confusion among your customers.
- Dependable Defense
- Romaker Law Firm
- The Personal Defenders
- The Legal Lines
- Above The Bar
- Actions that Speaks
- Careful Cases
- Alicia A. Slaughter
- Richter & Hampton
- Defense On Demand
- City Center Tax Law
- Stetson Hat Legal Group
- Daring Defenders
- Alliance Law Group
- Kelley Drye & Warren
- Smith Real Estate Law
- Wharton & Garrison
- Legal Intelligence
- Reasonable Doubt
- Law Chambers
11. Take Your Time
It can take some time to find a name that feels right. And if you find a catchy name, it can be hard to let go of the name. Don’t let this stop you. You should keep looking … It may take you a few tries to find the best one. So, I suggest you take your time and find a fabulous law firm name.
- The Right Action
- Latham & Watkins
- THC Legal Group
- Platinum Partners
- Herrington & Sutcliffe
- Attorneys At Work
- Legal Assistance
- Family Wisdom Law
- Indicia Consultancy
- Beyond The Bar
Additional Resources